SOF Veteran

The experience was there. Each part of the business needed its own voice.

Will Kimmins

Overwatch Counseling + Overwatch Performance Coaching published imagery
01 / THE NEED

After Army Special Operations, Will developed counseling and leadership-coaching work for people carrying significant responsibility. The two practices needed distinct public identities.

02 / UNDERSTANDING THE MISSION

Our work considered how the message and website could reflect his approach while keeping the two offers clear.

03 / THE WORK ALONGSIDE IT

Website development, brand direction, and content strategy have formed part of our work alongside Overwatch.

The published Overwatch sites credit Victor + Valor® for the brand. This account focuses on the professional work, without using private clinical information.

Your Next Step

There Is a Place for You in This Work.

Tell us what you want to build, or help put trusted people and practical support beside another founder.

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