SOF Veteran
The experience was there. Each part of the business needed its own voice.
Will Kimmins

Will Kimmins

After Army Special Operations, Will developed counseling and leadership-coaching work for people carrying significant responsibility. The two practices needed distinct public identities.
Our work considered how the message and website could reflect his approach while keeping the two offers clear.
Website development, brand direction, and content strategy have formed part of our work alongside Overwatch.
The published Overwatch sites credit Victor + Valor® for the brand. This account focuses on the professional work, without using private clinical information.
Tell us what you want to build, or help put trusted people and practical support beside another founder.