SOF Veterans
They preserve the history. The brand has to carry its value.
Chris Kelley + Christian Knutzen
Chris Kelley + Christian Knutzen
Chris and Christian reclaim historic timber for architects and designers. Their story, visual identity, and digital presence needed to communicate the care and provenance behind the materials.
We approached the brand around the founders’ purpose and the premium work they were bringing to market.
Together, we shaped the story, visuals, and digital presence around the care they put into every reclaimed piece.
Their official site credits Victor + Valor® for the brand and identifies Chris as a retired Navy SEAL and Christian as a retired Army Green Beret.
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