01 / THE NEEDPeyton arrived with a supplement-business idea. Conversations about her purpose revealed a stronger direction: helping women understand their bodies through education.
02 / UNDERSTANDING THE MISSIONWe took time to explore the mission before investing in the original business concept.
03 / THE WORK ALONGSIDE ITOur work included brand strategy, messaging, photography, and project structure. Alongside her app developer, we supported design and customer relationships.
The case study records a September 2024 launch and an ongoing collaborative relationship.
Condensed from the organization’s published story. Historical milestones and plans are not presented as a current status report.